DUBAI, UAE – Xpressions, a prominent UAE-based beauty and fashion retailer, has been awarded the title of “Most Admired Responsible Retailer of the Year 2026” at the prestigious IMAGES RetailME Awards. The industry recognition was announced during a ceremony held on September 16 at the JW Marriott Hotel Marina in Dubai.

The award was accepted on behalf of the company by Chairperson Rashmi Kalwani Pandya, Chief Sales Officer Rahim Meethale, and Head of Marketing Rakesh Ramakrishan.

This accolade arrives at a significant milestone for the homegrown brand as it prepares to celebrate its 28th anniversary on October 30, 2026. Established in 1998, Xpressions has expanded in tandem with the UAE’s retail sector, continually enhancing its shopping experience across both brick-and-mortar stores and digital channels. The company credits this sustained growth to the strategic vision and operational leadership of Chief Operating Officer Prakash Bambani, alongside the dedication of its broader team.

Central to the company’s recognition as a responsible retailer is its strict operational promise: “Where Authenticity Meets Affordability.” By sourcing its extensive range of perfumes, cosmetics, skincare, watches, and fashion accessories directly from brands and authorized distributors, Xpressions ensures consumer protection and product authenticity while maintaining accessible price points.

Xpressions has dedicated this recent milestone to its past and present team members whose commitment has shaped the business over nearly three decades. The company also extended its formal appreciation to its customers and partners for their continued trust, as well as to IMAGES RetailME for the recognition.

Looking ahead to its next chapter of growth, Xpressions remains focused on securing authentic products through trusted channels, delivering attentive customer service, and building lasting relationships with the local communities it serves.