Dubai Vartha 10th anniversary celebrations are underway as the largest Malayalam digital media network originating in the Gulf marks a decade of connecting with audiences across the region. To mark its 10th anniversary, the network is offering an exclusive destination getaway for selected viewers during the upcoming UAE National Day holidays.
Launched in 2016, Dubai Vartha will roll out a series of interactive contests across its digital channels over the coming weeks. These initiatives will give selected viewers the opportunity to join the network’s anniversary destination experience, celebrating a decade of shared stories, regional news and its relationship with the Gulf Malayali community.
“Ten years of Dubai Vartha is, above all, a celebration of the people who have been with us throughout this journey,” said Nissar Syed, Chief Editor of Dubai Vartha. “Reaching 160 million viewers monthly has given us a profound responsibility, and every milestone we have achieved has been shaped by the trust, support, and continued engagement of our viewers. We wanted our 10th anniversary to be something they could actively participate in, rather than simply something we celebrate ourselves. This trip is a small expression of our gratitude to the community that made Dubai Vartha what it is today.”
Dubai Vartha 10th anniversary marks a decade of digital growth
Over the past ten years, Dubai Vartha has evolved from a digital news platform into a comprehensive media ecosystem, cultivating a community of more than 2 million digital followers across Facebook, Instagram, TikTok, YouTube, X, Threads and WhatsApp. Its Facebook presence alone engages nearly a million followers, reflecting the platform’s strong reach among Malayalam-speaking audiences in the UAE and the wider Gulf.
The Dubai Vartha 10th anniversary marks a decade of growth alongside the rapid transformation of digital news consumption in the Gulf. From social media updates and video reporting to regular news programming and community-focused initiatives, the platform has continued to develop its digital presence around the changing needs of Gulf Malayalis.
Pictured (Left to Right): Dubai Vartha presenters Deepa Ganesh, Sree Chithira, Davood, Dhanya Lekshmi, and Aamina.
Part of the AsiaVision Group’s Gulf media network
As part of the AsiaVision Group, Dubai Vartha operates alongside a regional network of Malayalam platforms, including Saudi Vartha in Saudi Arabia, Kuwait Vartha in Kuwait, Oman Malayalam in Oman, Bahrain Vartha in Bahrain, Qatar Local News in Qatar and Gulf Stories, another leading Malayalam-language network serving audiences across the region.
The wider network gives Dubai Vartha a regional connection with Malayalam-speaking communities across the Gulf while maintaining a strong focus on stories and issues relevant to audiences in the countries where they live.
Dubai Vartha’s commitment to Gulf Malayali audiences
The network has built its reputation around journalistic integrity and a sustained commitment to issues that directly affect the lives of Gulf Malayalis. This commitment is reflected in its flagship programming, including Good Morning Gulf and Thikachum Local.
Most notably, Night Updates, the network’s recognised news programme hosted by Nissar Syed, has crossed its 2,550th episode milestone and remains a regular part of the daily news routine for regional audiences.
Dubai Vartha’s continued expansion in the digital space has also been recognised globally, including through a YouTube Silver Play Button, as its multimedia presence continues to broaden.
UAE National Day getaway for Dubai Vartha viewers
As part of its 10th anniversary celebrations, Dubai Vartha is giving selected loyal viewers the opportunity to participate in an exclusive destination getaway during the UAE National Day holidays.
The anniversary initiative is being presented as a way for the platform to celebrate alongside the audience that has followed and supported Dubai Vartha throughout its first decade. A series of interactive contests will be conducted across its digital channels, with further details to be announced ahead of the anniversary destination experience.
Details of the anniversary destination, contest participation mechanics and final selection process will be announced shortly. Viewers can follow Dubai Vartha through its official social media channels and WhatsApp communities for upcoming contest alerts and anniversary updates.
As Dubai Vartha enters its second decade, the 10th anniversary marks a milestone in the journey of a Gulf-originated Malayalam digital media network that has grown alongside the communities it serves.
