PIF-backed SEVEN announces August launch of first major entertainment destination in Abha

Saudi Entertainment Ventures (SEVEN) announced the August 5 launch of its first major entertainment destination in Abha, which will be inaugurated by the Governor of Aseer. Backed by a SAR 50 billion investment from the Public Investment Fund, the project will feature interactive attractions and global brand partnerships to boost the Kingdom’s growing leisure and domestic tourism sector.

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